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| TRAINING COURSES | ||
| SALES AND MARKETING | ||
| SALES, MARKETING & CUSTOMER CARE (3 day workshop) February, June & October, 1999 Objectives This three day workshop will provide participants with the necessary technical skills in the sales and marketing functions in an organisation. It will also impart the skills needed in building and maintaining a rewarding relationship with their customers. Participants This dynamic workshop will be of considerable interest to sales managers, sales persons from manufacturing and distribution companies, sales persons involved in merchandising and retail service industries, as well as people operating their own small business. Course Structure and Content The workshop will be presented in modular format. Role of Marketing in an organisation Analysing the strength of competitors Concepts of Marketing Marketing Plans Concepts and functions of the sales force Practical techniques of selling and sales promotion Principles of advertising and Public Relations Assertiveness Skills Knowing your customers Handling complaints You and your organisation Telephone handling and listening skills TELESALES SKILLS (1 day workshop) March & July, 1999 Objectives This is an intensive one-day workshop on practical selling. It equips participants with the skills of using the telephone as an effective selling aid. Participants The workshop is organised for sales persons from manufacturing and distribution companies, sales personnel involved in merchandising and retail service industries, as well as people operating their own small businesses. Course Structure and Content What is telephone selling? Structured Telesales Operation How to install active telephone selling Operation criteria for telesales success The potential benefits of telephone selling Telephone handling and listening skills |
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